Avinash's Long Tail Terms, Bouncy Icebergs, and Analytics


Avinash Kaushik of Google and Bryan Eisenberg of Future Now, Inc., talk about goals, bounce rates, and all sorts of important topics for marketers interested in measuring their campaigns, especially with Google Analytics. Later on in the video, Avinash talks about new features in Google Analytics like the partner program and data visualizations to help marketers understand what works and what doesn't. He moves on to testing at the end, and plugs Bryan's new Google Website Optimizer book, Always Be Testing.







Channel: Howto
Uploaded: August 22, 2008 at 11:01 pm
Author: SESConferenceExpo

Length: 00:06:17
Rating: 4.50
Views: 817

Tags: ses rate always bounce now 2008 san future analytics jose bryan kaushik testing google avinash eisenberg

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