Marketing Talks at Google presents Matt Bailey


Google Tech Talks
August 19, 2008

ABSTRACT

Analytics Into Action

Analytics according to Captain Kirk - The original Star Trek series explains many of the principles of analytics and the necessary tools for understanding visitor motivations, segments and website analysis. By looking deeper into the trekkie phenomenon, analysts can better understand how to make website data actionable and enjoyable.

Speaker: Matt Bailey







Channel: People
Uploaded: August 29, 2008 at 9:13 am
Author: googletechtalks

Length: 00:51:19
Rating: 4.33
Views: 3602

Tags: engedu talk education techtalk googletechtalks google techtalks talks

Embed Code:


Video Comments:
jaaproos (September 6, 2008 at 1:17 pm)
nice and simple !
mdk1972 (August 31, 2008 at 1:42 am)
Matt Bailey does well explaining how Analytic Services can be used to give data context so you can extract knowledge about a websites success at executing its purpose, and understanding its visitors.

I found it worthwhile viewing.

1