Barry Schwartz: The paradox of choice


http://... Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at
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Channel: News
Uploaded: January 16, 2007 at 4:23 pm
Author: TEDtalksDirector

Length: 00:20:22
Rating: 4.65
Views: 79879

Tags: "Barry "Paradox economics TEDTalks mental of TED Choice" psychology Schwartz" choice health Talks

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Video Comments:
Duke1839 (December 5, 2008 at 12:04 am)
Too much choice leads to paralysis. Some marketers are already on to this and I suspect more will follow. I don't quite understand how he turns this into a pro socialism argument.He also makes the point that less choice makes you disappointed at the world and more choice makes you disappointed with yourself. Isn't it better to know that if there is a problem you have the power to rectify it rather than just throw your hands up and sulk in the former scenario?
AzoreanProud (December 4, 2008 at 7:33 pm)
ok, but we don't have freedom...
Lot of choices in a small scale yes.
ribanafish (December 4, 2008 at 3:50 pm)
A wonderful lecture! Thank you for posting!
Escape925 (December 2, 2008 at 4:51 pm)
The time to end rational debate is when one is reduced to either name calling or profanity.

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